Moet & Chandon Brut Imperial Mucha

Moet & Chandon Brut Imperial Mucha Edition

In 2023, Moët & Chandon, on the occasion of its 280th anniversary, reinterprets a timeless treasure from the past to celebrate the future. From the table of Madame de Pompadour to the Moulin Rouge or Studio 54, to the Grand Slams of the world or Royal Ascot, for nearly three centuries Moët & Chandon has gone hand in hand with the utmost elegance and glamour, always underpinned with glorious aesthetics and an appreciation of nature. To mark its milestone anniversary, the champagne House is presenting a limited edition inspired by the original works of Art Nouveau trailblazer, Alphonse Mucha, whose avant-garde spirit is embraced by Moët & Chandon to this day.

A SINGULAR GIFT, A CREATIVE ODE TO NATURE AND THE FREE-SPIRITED JOIE DE VIVRE OF ART NOUVEAU

Going back to its roots, Moët & Chandon marks its anniversary with an ode to the timelessness of art and nature. The metal coffer for Moët Impérial is reminiscent of Mucha’s iconic pieces used by Moët & Chandon in the 1900s. Both designs are inspired by nature and depict an elegant woman as a symbol of beauty and abundance going hand in hand. Garbed in glamourous flowing dresses, one figure holds a bunch of grapes and the other a vase – both symbolizing the extraordinaire generosity of nature that gives birth to Moët & Chandon champagne. Joie de vivre is conveyed through the trademark organic shapes, warm colors and uninhibited freedom. The abundance of nature and the seasons are key themes in Mucha’s work, which also echo the prolific vines and generous tables of Moët & Chandon. From the harvest to holiday celebrations, Moët & Chandon rejoices in the generosity of its terroirs and invites the world to join in the festivities through this limited-edition gift offer, available in select retail outlets.

About Alphonse Mucha (1860-1939)

Alphonse Mucha was a Bohemian and Czech artist, and Master of Art Nouveau in Paris, who gained fame after painting theatrical posters for Sarah Bernhardt. The glamorous joyfulness of his iconic style is as graceful as it is inviting, typically featuring a young woman in neoclassical dresses with floating drapery and a flower crown or halo. Mucha was known for his avant-garde spirit, something he shared with Moët & Chandon and which spurred this iconic collaboration.